Chambers Have to Prove Their Relevancy

Lawrence Chamber News

(This article was first published in the Strathmore Times)
Written by Jill Crossland, Marketing & Communications Director

As Kermit the Frog famously said “It’s not easy being green.” and in today’s world it is not easy being a Chamber of Commerce. From the World Chamber of Commerce (yes, there is such an organization), to the Canada Chamber of Commerce all the way down to the Strathmore & District Chamber of Commerce we had to answer the call to innovate, restructure and ultimately to pass the test of relevancy.

One of the key shifts was in developing good communication channels with both members and the public. SDCOC, again like so many other chambers expanded its marketing so it could reach the wide range of generations that makes up today’s business owners and workforce. We are endeavoring to keep everyone informed through print media, a mobile friendly website, newsletters, Facebook and Twitter

Along with technological growth there is also the challenging economic environment; companies have to develop, try new ideas, services and products. The Strathmore Chamber will work to provide workshops and information sessions to help meet these objectives.

In January there will be a survey emailed to our database (we hear the collective groan) but the only way to meet YOUR needs is if you take a few minutes to answer the questions and leave any comments at the end.

The work to support the solo entrepreneur, our professional sector, store fronts big and small plus vital non-profits is ongoing. Like all Chambers this cannot be done alone. In 2016 the support of Mayor Ell & Town Council, Community Futures’ Ron Cox & Wendy Gerbrandt, the media, plus businesses such as Dorward & Co, Gregory, Harriman & Associates, ATB Financial & BDC was appreciated beyond measure.

Chamber memberships now fall due, whether you will join for the first time or renew – thank you. Fees were not raised but they do now include GST. Visit the website for convenient payment or drop by our office at 129 Second Avenue, Tuesday & Wednesday 10 – 2pm. Executive Director, Shelley Toderian will be glad to answer any questions. This brings us to our final thank you to Shelley because without her in the office and behind the scenes none of this would be possible.

On behalf of the Chamber Board of Directors, Happy Holidays.